IPO Tremor Video (TRMR) is a provider of video advertising solutions for internet-connected devices including computers, smartphones, tablets and connected TVs. Their proprietary technology, VideoHub, optimizez video ad campaigns for brand-centric metrics and provides advertisers with analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads. Tremor specializes in in-stream video advertisements, which are served to viewers immediately prior to or during the publisher's content, in contrast to traditional in-banner video advertising which is served on the periphery of publisher content.
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