IPO Marin Software (MRIN) provides a cloud-based digital advertising management platform that enables marketing professionals to manage their digital advertising spend across search, display, social and mobile advertising channels. Their solution is designed to help customers measure the effectiveness of their advertising campaigns, manage and execute campaigns, and optimize campaigns across multiple publishers and channels in real time. Marin's platform integrates with leading publishers such as Baidu, Bing, Facebook, Google, Yahoo! and leading web analytics and ad-serving solutions, to enable marketers to measure the return on investment of their marketing programs.
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