Friday, July 6, 2012

IPOs for 2012: Manchester United

IPO Manchester United is a popular and successful sports team that and has developed a leading brand and a global community of followers. Their community provides Manchester United with a worldwide platform to generate revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and matchday. They attract leading companies such as Nike, Aon and DHL that want access and exposure to their community of followers and association with their brand.

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